Animated Vick keyvisual view.
Project overview
This project showcases the creation of various Vick's (also known as Vicks in the US and Canada) key visuals, showcasing syrups and ointments for treating the symptoms of the flu and colds.
The goal is to communicate the benefits these products offer to consumers through attractive, minimalist key visuals that capture the brand's key elements.
Vick logo for Latin America
Challenges
To demonstrate how Vick products as a bundle can work better for consumers in El Salvador, Guatemala and Panama.
Process & Design Tools
5-in-1 Relief: Fieber, headache, nasal congestion, sore throat, muscular pain.
You breath better, you sleep better.
Fast relief for all types of coughs
— Alexandra Salas.
Senior designer crafting meaningful digital experiences through branding, social media, advertising & web design.
Based in Vancouver.
Copyright 2025. All Rights Reserved.
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