Animated Vick keyvisual view.

Keyvisual Design

Vicks LATAM

Project overview

This project showcases the creation of various Vick's (also known as Vicks in the US and Canada) key visuals, showcasing syrups and ointments for treating the symptoms of the flu and colds.

The goal is to communicate the benefits these products offer to consumers through attractive, minimalist key visuals that capture the brand's key elements.

Vick logo for Latin America

Challenges

To demonstrate how Vick products as a bundle can work better for consumers in El Salvador, Guatemala and Panama.

vicks vaporub

Process & Design Tools

5-in-1 Relief: Fieber, headache, nasal congestion, sore throat, muscular pain.

You breath better, you sleep better.

Fast relief for all types of coughs